McDonald’s is launching a new menu item called the “Best Burger” in an effort to boost sales. The company has made a number of changes to its burgers in order to improve the taste, including using higher-quality beef and fresh-cracked black pepper. McDonald’s hopes that these changes will lead to increased sales, but some analysts are skeptical that the “Best Burger” will have a significant impact. Others believe that it could lead to a 0.5% increase in sales in 2024. Early signs are positive, with some customers reporting a 10% increase in burger transactions.
McDonald’s doesn’t seem to realize why it is that people go there. People are looking for some quick, cheap food that tastes ok when they go to McDonald’s. Coming up with a new marketing ploy and then charging more is not going to work.
BTW, McDonald’s needs to do better on their McNuggets. The last two times I’ve gotten them they were terrible…Do better please!